While an online presence has become necessary for all types of businesses, it is even more important to market the business on digital platforms. Digital marketing does exactly that, at a fraction of the cost of traditional marketing methods. More businesses are opting for digital marketing as it allows them to target a larger audience and brings better ROI (return on investment) at lower marketing costs. The money saved can be put to good use in other aspects of the business such as operations and sales.
While an online presence has become necessary for all types of businesses, it is even more important to market the business on digital platforms. Digital marketing does exactly that, at a fraction of the cost of traditional marketing methods. More businesses are opting for digital marketing as it allows them to target a larger audience and brings better ROI (return on investment) at lower marketing costs. The money saved can be put to good use in other aspects of the business such as operations and sales.
OUR DIGITAL MARKETING SERVICES
Our goal is to provide the maximum benefits of digital marketing. To ensure this, we have just the right services to help your business.
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Marketing Strategy
Any marketing campaign has to be done on the basis of a sound and reliable strategy. Each business has its own set of requirements and we prepare a highly optimized strategy for your business after careful evaluation of all metrics.
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Content Marketing
Content is the backbone of any marketing strategy. Investing in a strong content creation strategy to augment the marketing efforts will reap rich rewards for your business. We provide content writing and video creation services.
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Search Engine Optimization (SEO)
Once a website is hosted live on the internet, it becomes important for it to be found on various search engines such as Google and Bing. Our SEO services make sure that millions of internet users can find you online for your target keywords.
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Social Media Management (SMM)
Social media has redefined the way businesses and brands interact with their customers and the market audience. Social media has allowed for deeper penetration into the customer purchase cycle for businesses.
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Pay-per-Click (PPC) Marketing
Paid ads provide a way to reach out to a highly specific targeted group of users based on various metrics. This is beneficial for businesses as they can exponentially increase their sales and revenue if they invest in the correct PPC strategy.
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Email Marketing
Emails are still one of the best marketing techniques with a high conversion rate for both B2B and B2C businesses. We offer email marketing services to allow you to manage effective email marketing campaigns for your business.
OUR DIGITAL MARKETING PROCESS
We at Metafolks follow a well-defined process to plan and implement any digital marketing campaign. While each business has its own set of requirements which can differ greatly, the general process to be followed remains the same and is described below.
Requirements Analysis
The first step is to understand your business domain and requirements in detail. This is done in consultation with all stakeholders. We even do an audit of your existing marketing strategies and processes to identify the gaps.
Market Research and Competitor Analysis
Our audit team does thorough market research and competitor analysis to identify various metrics on which the marketing strategy’s success will depend. On the basis of this study, we prepare a robust marketing strategy for your business.
Implementation & Optimization
The marketing strategy is implemented by our experienced and professional team of digital marketing experts. Each process is carefully implemented and continuous optimization is done to ensure the delivery of the best results.
Analysis & Reporting
Since it is your business that is being marketed, we ensure that you are kept abreast of all developments through continuous real-time reporting on all marketing processes with live data. This helps you understand the reason behind your business growth.